Enhancing Experiential via Digital Tools, Insights Lab Episode 4
Hear the AMP Insights Lab perspective on why digital tools enhance experiential marketing efforts. Matt Rainone, Manager in our Integrated Marketing Group, discusses 4 helpful tools to integrate...
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Why Twitter Is Like a 7 Year Old Human
This week Twitter turns 7 years old. So let’s use PBS’s child development tracker to see how the social giant compares to an actual 7 year old human. Image Source: Thinkstock ‘Seven-year-olds enjoy...
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New Facebook Insights
In late June, Facebook announced a series of updates to the Facebook insights tool including an overhauled visual aesthetic, access to additional data points and a series of new features that allow...
View ArticleUnderstanding Your Shopper on Social Media Outlets
How Understanding Your Shopper on Creative Social Media Outlets can Humanize Your Brand Millennial travelers are the target opportunity in the travel industry. Making up 27% of the US population and...
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What to Do When Your Brand Can’t Exactly ‘Pay-to-Play’ on Facebook
As social media marketers, we’ve heard that Facebook is undoubtedly moving towards a ‘pay-to-play’ model for businesses. But what exactly does that mean? And what exactly does that mean for your...
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